AI makes up wine facts. So we gave it real data.
Ask an AI what a Bordeaux wine scored and you get a confident, invented answer — those numbers are nowhere on the open web. So we gave it the real ones: an MCP server over our own tasting notes, climate and terroir, listed in the official registry, plus Ask the Guru, an assistant answering from them on the site itself. Part two of Building bordeaux.guru — including why gating belongs in the data rather than the prompt.
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Bordeaux in data: maps, a radar, and a vintage that writes itself
In five days we turned a set of tasting notes into a data platform: living maps of fifteen appellations, a climate database built on the European ERA5 reanalysis, and a 2026 vintage radar that updates itself every week. It shows this season is the warmest in Pauillac since 1979. Part one of the Building bordeaux.guru series.
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From 3D pies to heatmaps: the new Orders report
The oldest page in e-shop.report was born when 3D pie charts were the height of elegance. We have now completely rewritten it with AI at our side: KPIs with trends, a day-by-hour orders heatmap, AI analyses in four languages. And production still managed to surprise us. Part one of the Building e-shop.report series.
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1,000 e-shops later: why I no longer trust gut feelings
In more than twenty years in e-commerce, over a thousand e-shops have passed through my hands. And if those years taught me anything, it is this: the biggest damage is not done by a bad idea, but by a good feeling. Here are three lessons about deciding over hard numbers that I wish I had known in 2002.
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